There have been instances within the background of Turkish Airlines when business hasn’t been so prosperous. Gross annual income for the airline reached four billion dollars US for 2010. Yet for far more than 2 decades within the 70s and 80s, the airline was plagued having a poor reputation as a result of frequent delayed flights and sub-standard customer service. Certainly, from around 1974 to 1983, there were seven accidents as well as other numerous types of critical events. The fate of this airline turned on its tail only soon after government intervention throughout the late 80s, which saw a rise in fortunes. Considering that the starting from the new century, Turkish Airlines has seen a constant rise in earnings and popularity, which indicates a good future is really on the horizon. The Turkish Airlines has absolutely made it big focusing on prague clubs and perfection.
Turkish Airlines and US Airways negotiated and signed a codeshare agreement in January 2011. A codeshare is a legal, and approved, agreement between two airlines that allows them to share passenger bookings with each others’ scheduled flights. This type of arrangement is beneficial for each airline and effectively expands both reach and revenue. It also benefits passengers as well because it gives them more flexibility in their travel deals and available flights. Due to this codeshare contract in particular, people traveling between Turkey and the United States will have a wider range of choices available.
Turkish Airlines signed a curious marketing partnership with Caroline Wozniacki, the world’s number one women’s tennis player in late 2010. This level of brand recognition is a strong effort by the airline to be viewed seriously on an international level. Miss Wozniacki is poised to become the Turkish Airlines representative for their Business Class. As spokesperson for the airlines, the number one ranking women’s tennis player is expected to appeal to European tennis fans. The airline has signed her for a three year contract that includes appearances in public relations events and commercials.
Members of the Miles & Smiles rewards programs and the Elite Plus incentives schemes will now benefit from having memberships melded into one account. This will offer Elite Plus members far more convenience with all earned miles accumulating in a sole account. The family members of any individual account holders also benefit by having any generated miles applied to them too. Earning more miles is as simple as paying for purchases using a Miles & Smiles credit card or by booking flights with any airlines within the Star Alliance.
Since the Turkish Airlines have enjoyed a good run of profitable years, they are in an excellent place to do what a majority of business should be doing. The airlines have been displaying their marketing smarts because they are very wisely branding their business in a highly international way. We think that this company is moving very quickly is very capable of overtaking the markets in global aviation and flight travel. Not only have there been a spate of sports celebrity multi-year contracts, but the company has been expanding their fleet and making improvements on all fronts.t


