In the Philippines, the term fast food is just about linked with the Jollibee brand. It took more than simply one man for it to become that way, but all it took to start was a man name Tony Tan Caktiong. The humble beginning for Tony was working with his dad to operate a kitchen in Fujian, China. In 1975, Tony started his entreprenuerial journey with simply a pair of two ice cream parlors in Cubao, Quezon town.
despite his success with the ice cream parlors, Tony failed to stop there. He looked around the planet and saw the kind of success chains like McDonalds were having. Instead of opening a franchise for an existing junk food chain like Burger King or Wendy’s, he decided to grow with the opening of his very own chain of hamburger-serving fast food restaurants named Jollibee in 1978.
Since McDonald’s hadn’t yet entered into the Philippines, Tony capitalized on this fact by establishing his brand among the Filipino folks. Rather than attempting to learn everything from scratch, Tony traveled to the united states to learn the tricks of the trade from the already established chains such as McDonalds. By implementing these tried and true business practices back in the Phlippines, Tony’s difficult work commenced to pay down when his business began to quickly expand. The division of Jollibee Philippines actually attempts to serve the specific wants of the Filipino folks and its culture by focusing its product development as well as its marketing and advertsing to target the unique and standard Filipino family.
Today Tony Tan Caktiong serves as a success story and a role model for entreprenuers around the world. This was solified in 2004 when Tony was voted the businessman of the Year by Ernst & Young. The head honcho of Ernst and Young, James S. Turley said,’These awards are about celebrating global entrepreneurship and the will to continually innovate and expand. Tony’s story is a really uplifing one, on both these counts. We are delighted he has been selected to get this year’s award.’.
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